Why Do I Love This Ad So Much?

The following is definitely my favourite Kiwi ad, but on top of that it very well be my favourite ad of all time:

It’s a Toyota ad but the Toyota only makes a brief cameo in the ad itself, but the question is - why do I love this ad so much?

Well, that all rests on the shoulders of our lead who conveys so much in the minute long ad without any dialogue.

0:11 for example as he looks longingly and absently at the snowboarder who has caught the attention of the girl he likes.

0:24 when he wakes up and freaks out. Is he freaked out he can’t find his beanie? Is it just cause he’s up early?

0:32 his ‘getting pumped face’ as he preps himself in the mirror.

0:40 and most of all his look of ‘this time I can do it’ as he looks over the snow before taking off.

0:47 when the jump that he’s so excited to complete isn’t even that impressive.

I’m not a massive fan of the ‘thump!’ and the punchline. I think it’s funnier he’s super psyched to complete such a pissweak jump after he’s been trying to hard to match the jump and spin the first snowboarder does.

But that ad runs for a minute and every time it’s on TV I stop everything I’m doing it to watch it. I like this ad more than most TV shows and if I could I’d give those two a series set in the crazy world of working at Snow Planet.